November 23, 2018

Marketing should be considered to be the business, instead of a vital part of the business. Marketing influences everything else in a business. As the owner of the Dallas Mavericks in addition to a variety of other successful businesses, Mark Cuban puts it, “No Sales, No Company.” Read on to learn the basics of successful marketing.

Definition Of Marketing

Marketing is a general term referring to a variety of activities; all of which are connected to selling the products and services associated with your company. Although advertising is one of the most common marketing activities, consumer research is similarly important; it aims to better match the products to the targeted consumer’s needs and wants. Another important form of marketing is product design; it aims to match your services and products to identified customer needs.

However the act of selling on itself is not considered a form of marketing, but a consequence of marketing.

Components Of Strategic Marketing

Activities involved in strategic marketing:

• Using consumer research, market observations and analysis of similar products to establish the need for such a product.

• Developing new or modifying existing products to fit existing consumer needs and wants.

• Establishing the best ways through which you can reach the target market to raise awareness of your goods and convince potential customers to make purchases.

• Crafting marketing campaigns founded on your discoveries with regard to the best ways to reach potential buyers.

• Using loyalty schemes and follow-up sales campaigns to confirm customer relationships.

Developing Consumer Need

Marketing helps create consumer need for a product in addition to identifying it. To achieve this, you must first understand the targeted consumer. This is a key role of the Marketing Manager in any organisation. Finding Marketing Manager jobs have never been easier thanks to the choice of jobs available online.

The attempt by American companies to sell deodorants in the Chinese market is one of the most notable marketing blunders of the 21st century. These companies didn’t know that as unlike people in the west, indigenous Chinese people don’t have body odor issues. Furthermore, they didn’t consider the fact that to the Chinese, sweating is considered to be healthy, as opposed to being a social problem as is the case among US consumers, helping purify the system among other things.

You can create a need through marketing, one of the lessons in marketing training; however, most marketing campaigns are aimed at creating a desire to own a given product by creating an awareness of the same. The main lesson here is that the need comes about as a result of awareness. Raising awareness of a product and creating a context that stimulates the desire for ownership can be accomplished using the strategies below.

• Demonstrating a supply shortage: For example, by cutting off shipments for a fortnight, after the announcement of the release date, Apple was able to grow demand for the Apple 5.

• Creating a bond between targeted consumers and the product: This …

Sadly, due to the recent tragic events with fire in the London area, fire safety is at the edge of everyone’s mind. When it comes to commercial properties and the Regulatory Reform, there are many obligations in regards to fire safety. Here, Curchod & Co review some of the more common issues in regards to fire safety and some practical solutions for risk assessments and escape routes.

Wherein Does the Duty Lie?

The duties of fire safety lie with the person who is responsible. This may be the employer, or it may be the person who is in control of the property or the property owner.

It may be challenging at best to determine who exactly is the responsible person when it comes to a commercial property. According to the governmental standards, it may be that both the tenant as well as the landlord are held equally responsible, especially if there is an issue in regards to who occupies each portion of the facility. Also, if the landlord were to forfeit or surrender the lease, they would then take back control and thus be the responsible party. If it were a shopping centre, for example, the management company may be the responsible party for the property. The tenants may be responsible for their own specific areas. Therefore, each should understand their own portion of the responsibilities therein and strive to make the proper risk assessments for their specific area.

Duties

According to Regulation 9, it is the responsibility of tenants as well as the landlord to carry out risk assessments. Thus, it clearly falls to both parties as to who is required to do a risk assessment.

Issue: It’s not exactly clear what a risk assessment entails.

The assessment will reveal what areas of the property are at risk. While this isn’t an exact science, there are some things to consider given the location and the nature of any property. It can cause issues in the transactions of such property if the tenant and the landlord aren’t sure what the risk assessment should actually entail. Relevant factors must be considered and failure to do so can have a serious delay in the priorities of the property. Additionally, most of the leases require that the tenant is the responsible party for ‘statutory compliance’, so the obligation thus falls to the tenant wherein they may be required to be the one that finds the issues at hand.

What Must Be Done?

There are no specific criteria for finding ‘suitable and sufficient’ risks during the assessment. However, the Government guidelines show the following:

1. Locate fire hazards.
2. Identify who is at risk (personnel).
3. Do an evaluation and remove or reduce the potential risks.
4. Record all findings, and make an emergency plan. Provide training.
5. Update and review this assessment on a regular basis.
6. Compliance is a personal obligation. As the property changes hands, it’s the new tenant’s responsibility to reassess the property. Previous assessments won’t automatically come with the …