April 2021

A smartphone has become a platform for receiving services in a new hassle-free way for users, and the distance between them and the service providers has decreased. The latter also got the possibility to build a robust online presence and connect to the target audience directly. Technology companies are another essential component in this process as they develop customized solutions to cater to consumer needs. Healthcare, education, retail, transportation, beauty, etc. – the list of industries taking advantage of the economy uberization is vast. Even the smallest companies or individuals-freelancers can instantly access the consumer base through third-party apps – deliver home-made food, rent out accommodation, offer childcare, cleaning, consulting services, to name just a few. Besides, clients have a tool to shape the market by assessing the quality of products and services through a rating system

1. Virtual search

Very often, consumers search for the same thing using different keywords. In many cases, they know what they want but cannot describe it precisely. Integrating visual search into retail shopping apps is an effective way to fulfill clients’ needs. They can print screen images from the web or take a photo in real life, and the system will offer the closest match to your range.

2. Voice search

Voice search and voice navigation are what can put an app in the vanguard. According to Google, 20 % of all searches are made with voice, and this rate will only increase. Artificial intelligence allows creating hyperlocal features, which means the app will recognize different languages and accents.

3. AI-based chatbots

If something goes wrong or consumers need consulting on products and services, a chatbot based on artificial intelligence is the trendiest way to be in touch with them. This technology is so advanced that it produces a human-like impression. It is also cost-effective as businesses do not have to pay a customer support team every month.

4. IoT

The Internet of Things is on the rise and designing software for this niche is very promising. In the future, smart devices will analyze health parameters, and the user will view findings and recommendations on their smartphone. The fridge will remember food habits and compile a shopping list or will stock up automatically. Apps that allow interacting with devices will be in high demand.

5. Drone deliveries

It is a tribute to contactless interaction, already tested by such giants by Amazon. However, it is possible that seeing drones that deliver morning coffee will become a common thing in the coming years. The new generation of apps must be an integral part of the logistics systems and have such an option as real-time delivery tracking.

6. Virtual presence

It seems to be a must-have feature in the new world of social distancing. Virtual try-on and similar tools integrated into shopping apps allow us to make better choices, reduce the number of returns, and increase overall client satisfaction. It is also a fun experience, which is an essential factor.

7. Time management

People are becoming less