Even though a picture can speak a thousand words, it is a crucial element in the world of real estate. When it comes to establishing a brand, showcasing your level of professionalism, and increasing your profit margin, the images you need have to be chosen wisely. Always keep in mind that the first thing a potential buyer is going to see will be a picture. And if the picture doesn’t attract interest, there isn’t going to be a deal.
In our opinion, only high-quality images should be utilised, meaning they are taken with skill and presented with style. The statistics show that quality property marketing images make all the difference, but it’s not going to happen by just taking a few quick pics and rushing off to another project. The best angles should be taken into account, and the final editing should enhance the visual appeal.
Good Reasons For Editing Property Marketing Images
Thanks to the popularity of social media platforms, taking photos of everyday items have reached new levels of expectancy. In other words, if you don’t take high-quality images of your breakfast, nobody is going to be interested.
This beckons the question, why aren’t realtors putting the same energy into property marketing images? It just makes more sense that good images are going to attract more attention and eventually lead to higher returns.
According to The Guardian, no less than 95% of the property searches are taking place online. More people are also using the convenience of social media to find what they are looking for first, along with listings on certain websites. It saves them time and they don’t have to speak with an agent every time they want to look at their options.
This leaves the real estate agents with a problem. They have to depend on the image of the property to stir interest with potential buyers. For the agents who invest in high-quality floor plan software and images, this transition to online property searches shouldn’t be a threat or challenge.
The Real Benefits
There is simply no getting past the benefits of making property marketing images as good as they can possibly be. And you don’t have to be a professional to get them there. With a few simple techniques and paying attention to the details, your images will attract buyers instead of sink away underneath all the others. Also, remember that those tiny details like the car in the driveway are not going to help the quality of the image.
Just in case you didn’t know already, there are many photo studio software you can use to edit the images. And some of the standard things you want to really focus on include the brightness, contrast, and clarity. Basically, you want to bring out all the wonderful points and increase the overall allure. When you are done, buyers shouldn’t be able to pass the image without taking a second look.
In fact, property marketing imaging is so important, many agencies have an in-house editing team to handle the imaging for them. This way they know every image that gets posted will be effective in drawing the necessary attention.
While the phrase that you shouldn’t judge a book by its cover does ring true on many levels, it is not the case for real estate. This is because the cover is the first step towards making buyers interested in the property. Images will be your first impression, and you know exactly how crucial they can be if you want to make a sale.
Whatever you do, don’t underestimate the power of quality property images. They can significantly ease the challenge of creating leads and increasing profit margins while being incredibly affordable and effective. Can you afford not to invest more time in image editing?