In property marketing, the old adage about an image being worth a thousand words is absolutely undeniable. The images you use for property marketing go beyond simply helping to promote an individual property; they are are also crucial elements in branding that speak volumes about you, your business, and how you want to be perceived. First and foremost, though, property images reach out to potential buyers, entice them, and gently pull them closer to favourable buying decisions.
We firmly believe that clear, professional-quality images for property marketing make a significant and measurable difference in the selling process, and we’ve got the statistics from online property sites to back that assertion up. It’s not particularly hard to take the right photos of the right scenes. To make the maximum impact, you have to continue the process.
“Smart editing work on your photos can set you head and shoulders above the competition,” says a real estate agency from their experience of marketing serviced apartments in Reading.
Editing Your Images – Why Do It?
We live in an increasingly visual culture. This is particularly true when it comes to branding, marketing, and persuasive communication of every sort. Consider how much effort Instagram marketers will invest into an image as simple as a snapshot of their breakfast. Don’t your property marketing images deserve the same level of attention? Images edited to maximise their aesthetic appeal will do a better job of pleasing potential buyers. That fact alone makes it worthwhile to learn and practice smart image editing.
According to the Guardian, fully 95 per cent of all contemporary property searches are carried out online. An increasing number of buyers will investigate properties on websites and through social media before ever contacting an estate agent. This is undoubtedly convenient for buyers, but it limits estate agents’ opportunities to actively ‘sell’ their properties. They lose the ability to suggest properties that fall outside purchasers’ initial interests, for example. Online images become the critical first step in the selling process. They need to be scrupulously edited to make them enticing as possible. This entices potential buyers, encourages viewings, and eventually makes sales.
The Devil Is In the Details
The good news is, it doesn’t take rare image editing expertise to make your images both beautiful and effective. You can take an almost limitless number of steps to improve your property images. The devil is in the details here! Little factors that you might consider trivial can turn into huge problems if they end up driving off buyers. Allowing a bit of your clothing to enter the edge of the frame in a casual shot, for instance, or photographing a property with a car parked outside it, can turn into dealbreakers for prospective buyers. Time invested in editing and perfecting your property images is never wasted, we promise!
For the best results, it’s a good idea to work with a professional photo studio or photographer with plenty of property experience. True professionals should have an ironclad image processing procedure that yields consistently great results for property photographs. You have the right to expect professional property photographers to understand and cater to the whims of the modern property buyer. Common steps you can expect photographers to take include removing scratches and dust, minimising shadows and highlights, perfecting brightness and contrast for each shot, making the weather look as good as possible, and generally straightening their photos.
A number of estate agents have established a consistent in-house style for editing property images. This is an excellent way to bolster your distinctive brand and set yourself apart from your competitors. We’re familiar with in-house editing rules and we are fully capable of accommodating yours. Our photo editors can carefully and completely match your preferred in-house style.
In the world of property marketing, the first impression is tremendously, almost overridingly, important. Prospective buyers sift through huge numbers of properties, and yours needs maximum aesthetic appeal if it’s not to be dismissed outright. Investing extra effort in editing your property images can mean the difference between a swift sale and a property listing withering under the crushing indifference of buyers.